Dr. Demetris Photiou is a product strategist and the co-founder of Simlead, a product strategy, design, and innovation agency based in Cyprus. With an unwavering belief that “design is all about problem solving and making decisions,” he is driven by a genuine passion for empowering product teams to conquer challenges and create impactful solutions. Certified as a Workshopper Master and a Design Sprint Master, Demetris stands at the forefront of innovation. His expertise as a product strategist lies in exploring intricate problem spaces, aligning teams to overcome their most significant hurdles, and crafting a clear north star to guide business strategies. With a wealth of experience in leading design sprints, facilitating workshops, and providing consulting and training services to product teams, Demetris brings a powerhouse of knowledge and insights to the table. He is also a skilled workshop designer and facilitator, where he masterfully creates a safe and inclusive environment for everyone’s voices to be heard and respected.